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Social media strategy involves the creation of content that is “sticky”, meaning that it will get a user’s attention and increase the possibility that he or she will conduct a desired action, such as purchase a product or share the content with others. Marketers create viral content designed to spread between users quickly.
The demand for social media marketing services is rising fast for two main reasons. First, because of its ease of access due to fast developing technology, and secondly because it isrelatively cost-effective than traditional advertising. Companies and even individuals today are leveraging social media marketing channels to both support and promote their activities.
For a brand, social media is the best way to engage with potential customers and directly initiate a two-way communication with them. If backed by the right social media marketing strategy, your followers can be successfully converted into loyal buyers; existing as well as prospective consumers can be educated about your products, also creating a human connect by exposing them to various other aspects of your business.
The success factors for developing social media marketing are summarised through the different parts of our 7 Steps to Social Media Success Guide:
1. Set business goals for your social media
2. Create a social media strategy
3. Active social listening and reputation management.
4. Define content and engagement strategy.
5. Define communications strategy.
6. Deploy best practice approaches for the core social media platforms.
7. Social media optimisation.
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